The idea is promising, but still fuzzy
You have a pitch, sketch, prototype, or list of requirements—but not yet one clear product that a team can build around.
Industrial design & product architecture
Invent beyond the expected.
Offset explores beyond familiar answers, then resolves the strongest direction into a distinctive product people want and manufacturers can build. Kendall Toerner leads every stage from first direction through handoff.
01 / 08AIRCollaborative design concept · Outdoor hardware / interaction / portable architecture
SELECTED EXPERIENCEWhipsaw · Meta · Oculus · Tesla · Honeywell · Moen · CuisinartSelected experience of the principal. Company names do not imply endorsement.
When to call
Bring us in while the product can still change.
The expensive mistakes usually start early: the wrong package, the wrong interaction, a beautiful shell around an awkward system, or a factory solving questions the product team never answered.
The prototype works, but it does not feel ready
The technology is real, yet the object still feels awkward, overbuilt, visually weak, or risky to send toward tooling.
The team is pulling in different directions
Design, engineering, UX, suppliers, and leadership are all moving, but the product is losing its center.
The factory is starting to design the product
Important choices are slipping downstream because no one made them clearly enough upstream.
Ways to work together
Choose the level of momentum the product needs.
Each engagement starts with a concrete product problem and ends with useful evidence: a direction, a stronger prototype, a development path, or senior leadership inside the team.
01From $3k
Direction Sprint
Lock the product architecture before details get expensive.For founders and hardware teams with a promising concept that needs a coherent physical direction, architecture, concept alternatives, and a decision-ready prototype plan.
What this unlocks
Start a Direction SprintA chosen direction, the architecture behind it, and a clear plan for what to prototype next.
02From $5k
Rescue Sprint
Recover a stalled, compromised, or pre-tooling product.For prototypes or designs that technically exist but are not yet good enough to manufacture, launch, or defend internally.
What this unlocks
Start a Rescue SprintA focused diagnosis of what is holding the product back and the most useful route to a stronger build.
Cryptogrow · client project03From $7k
Development Program
Lead the product from direction through manufacturer handoff.A principal-led program that expands the senior team as industrial design, CAD, prototyping, engineering coordination, CMF, sourcing, or manufacturing support becomes necessary.
What this unlocks
Discuss a Development ProgramOne product direction carried through design development, prototypes, technical coordination, and manufacturer handoff.
04From $4k/month
Fractional Product Lead
Install senior product leadership without permanent headcount.For companies with internal or external contributors that need one principal to protect product coherence and direct work across disciplines.
What this unlocks
Explore Fractional LeadershipSenior product judgment inside the team: clearer reviews, faster decisions, and one accountable design direction.
05From $5k
Product Diligence
Know what you are buying—or what will break—before capital is committed.Independent physical-product review for investors, acquirers, and leadership teams assessing maturity, manufacturability, supplier risk, and the real work remaining.
What this unlocks
Request Product DiligenceAn independent view of product maturity, physical risk, and the work still required before capital is committed.
Not sure which engagement fits? Describe the product once. We will identify the smallest sensible entry point.
Describe the productDirect collaboration
Work with the person leading the design.
Kendall Toerner stays involved from the first conversation through final review. When the product calls for deeper CAD, prototyping, electronics, sourcing, or manufacturing expertise, senior specialists join the team without diluting the direction.
You get one accountable product lead and the right depth of support—without paying for a large permanent agency team.
Meet KendallSelected work
See the thinking behind the object.
These projects show how architecture, ergonomics, hardware-software integration, prototypes, and details come together. Each is labeled as client work, concept work, or a public preview.
AIR
A portable outdoor system that brings power, navigation, product architecture, and physical interaction into one coherent tool.
- Industrial design
- Hardware + UI
- Product architecture
Xenon
A compact internal architecture study showing how component organization and portability can become one physical system.
- Architecture
- Packaging
- System thinking
Evade
Wearable hardware developed around fit, visual restraint, component packaging, and a product identity that reads clearly on and off the body.
- Wearable hardware
- Form development
- Interaction
Product areas
Designed around how the product will actually be used.
Connected devices, personal hardware, and everyday products create different pressures. In every case, the object still has to feel clear, trustworthy, and ready for real life.
AIR · collaborative design concept01
Connected Hardware & Consumer Electronics
Make smart hardware feel simple.Connected devices, personal electronics, and sensor-driven products where the hardware, controls, app, and physical form need to feel like one experience.
Explore this product area
Prism · prototype in development02
Health, Wellness & Wearable Hardware
Design the object people will trust enough to live with.Wearable and personal wellness products where comfort, contact, clarity, cleanability, and discretion shape whether the product becomes part of daily life.
Explore this product area
Cuisinart · client project03
Consumer Products, Home & Appliances
Make the hundredth use as considered as the first.Home products, tools, appliances, and premium goods where daily handling, perceived quality, cleaning, storage, and manufacturing make or break the experience.
Explore this product areaHow the work moves
A clear path from rough idea to manufacturer-ready.
AIR · collaborative design conceptGet clear
Define the user, milestone, constraints, and the few choices that will determine the product.
AIR · collaborative design conceptChoose a direction
Bring architecture, interaction, form, and material into one idea the team can commit to.
AIR · collaborative design conceptBuild the right proof
Use CAD, mockups, prototypes, and engineering input to answer the next real question.
AIR · collaborative design conceptCarry it through
Keep the design intact through detailed development, supplier decisions, DFM, and handoff.
Start a project
Tell us what you’re building.
A rough brief is enough. Share where the product stands and what needs to move; Kendall will review it directly.