Capabilities

From the first hard question to a product ready for handoff.

Kendall leads the product direction and brings in senior specialists when the work needs deeper CAD, prototyping, engineering, sourcing, or manufacturing support. One direction stays intact from concept to handoff.

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Annotated Xenon electronics and product architecture

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Set the product direction

Product definition and design principles
Physical-product architecture
Concept generation and selection
Feature and interaction hierarchy
Product-family logic
Risk and decision mapping

Design the physical experience

Form development
Ergonomics and human factors
Physical interaction
CMF direction
Detail resolution
Perceived-quality development

Build and test the right things

CAD direction and production-ready design support
Visualization
Mockups and prototypes
Design reviews
DFM coordination
Supplier and manufacturer communication

Keep the team moving as one

Cross-discipline product direction
Senior specialist coordination
Internal team reviews
Fractional design leadership
Manufacturer-handoff support

Review, rescue, and improve

Physical-product maturity review
Design and manufacturing risk
Product rescue planning
Supplier-transition review
Existing-product improvement

Explore the work in detail

Start with the capability closest to the decision.

These focused pages explain what each discipline does, what it produces, and where it fits in a physical-product program.

Industrial design services

Product direction, form, interaction, ergonomics, CMF, detail, and design coordination.

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Product architecture

Components, controls, access, structure, assembly, service, and the physical system beneath the form.

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Prototype to manufacturing

The right physical proof, design review, risk reduction, and manufacturer-handoff priorities.

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Capabilities in context

See the decisions inside the products.

These projects show product architecture, interaction, physical proof, and design development working together rather than as separate services.

Independent design concept

Xenon

An award-winning ultra-portable drone concept that organizes its airframe, propulsion, camera, electronics, and controls into one compact product architecture.

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AIR portable outdoor power and navigation product shown as a complete studio render

Collaborative design concept

AIR

A portable outdoor system that brings power, navigation, product architecture, and physical interaction into one coherent tool.

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Startup project

Micromobility

A startup vehicle program that rethought steering geometry, structure, ergonomics, and riding position through radical physical prototypes.

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OffsetMargin / existing products

Find the profit hidden in an existing product.

Once a product is in market, the customer experience and the economics are inseparable. OffsetMargin follows the product through landed cost, packaging, warranty, repair, returns, suppliers, and SKU complexity to find the changes that can make every unit work harder.

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How the team works

Led by Kendall Toerner. Expanded with the right specialists.

Kendall remains responsible for product direction, client communication, critical reviews, and final quality. Senior CAD, visualization, prototyping, electronics, sourcing, and manufacturing specialists join only when their depth is useful to the product.

PRINCIPALSENIOR SPECIALISTSthe right depth for each project

Engagements