Product direction
Define the user, product principles, experience, priorities, and constraints that should control design decisions.
Industrial design services
Industrial design that resolves the whole physical product.
Principal-led industrial design for founders, startups, and hardware teams—from product direction and architecture through form, interaction, prototypes, and manufacturer handoff.
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What this means
The work is not only the outer shell.
Industrial design decides how a product is understood, held, used, assembled, recognized, and trusted. Offset develops the physical experience together with the architecture and technical constraints so the form is carrying a real product decision—not disguising an unresolved system.
Architecture and interaction
Connect components, controls, access, ergonomics, assembly, and physical behavior before surface detail locks the wrong answer in.
Form, CMF, and detail
Develop proportion, product identity, materials, color, finish, controls, transitions, and perceived quality as one language.
Proof and coordination
Use sketches, CAD, models, prototypes, reviews, and supplier communication to protect the design through the next handoff.
What the work produces
Useful evidence for the next commitment.
Product direction
A coherent answer for what the product should be and how the physical experience should work.
Design evidence
The appropriate sketches, CAD, renders, models, prototypes, or specifications for the current decision.
Handoff priorities
Clear design intent, open risks, and the decisions engineering, suppliers, or manufacturers need next.
Relevant public work
See the decisions inside the products.
Principal experience · Meta / Oculus
Meta Quest 2 + Quest Pro
Kendall contributed to controller ergonomics, charging, form development, and new-technology integration as part of the Meta / Oculus team.
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Public design concept
Evade
Wearable hardware developed around fit, visual restraint, component packaging, and a product identity that reads clearly on and off the body.
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Client project
Cuisinart
A premium appliance direction where proportion, control hierarchy, surface transitions, and daily-use character are resolved together.
View projectCommon questions
Clear boundaries before the work begins.
Can Offset work with our engineers or manufacturer?
Yes. Offset can lead the industrial-design direction while coordinating with an existing internal team, engineering partner, supplier, or factory.
Do we need a complete brief before starting?
No. A useful first note can explain the product, the intended user, what exists today, and the next decision or milestone.
Does industrial design include engineering?
Industrial design and engineering overlap closely, but they are not identical. Project-specific engineering, testing, certification, and manufacturing responsibilities are defined for each engagement.
What does an engagement cost?
Focused Direction Sprints start at $3k and Development Programs start at $7k. The right scope depends on the product's current evidence and next meaningful decision.
Start a project
Give the physical product one clear direction.
Share the product, its current stage, and what needs to become clearer. Kendall reviews every project note directly.