Selected work

Client project

W/10

Genie

A production-minded redesign that brings brand character, light distribution, controls, enclosure detail, and perceived durability into one appliance.

  • Industrial design
  • Detail resolution
  • Brand language
Genie garage-door opener with its lighting, controls, enclosure, and rail resolved as one product

Project context

What the work addressed.

Role

Client industrial-design work connecting the enclosure, lighting, controls, rail relationship, finish, and brand character of a garage-door opener.

Challenge

Turn a visually fragmented utility product into one coherent appliance while keeping its lighting, controls, enclosure details, and perceived durability legible.

01

Use the lighting architecture as a defining part of the product silhouette rather than a secondary insert.

02

Coordinate the rail, enclosure, controls, and lower surfaces so the installed product reads as one system.

03

Resolve finish and detail transitions around perceived durability and a more deliberate brand character.

Work shown

  • Industrial-design direction
  • Lighting and enclosure integration
  • Control and detail development
  • CMF and perceived-quality studies

Documented result

A resolved client direction documented through public hero, form-development, and finish studies.

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